Welcome to my
digital portfolio.
If I had to describe myself in three words...
Creative
Passionate
Hardworking
Skills and Efficiencies
Media Strategy Project Management
Microsoft Office Team Leadership Pa id Media Marketing Photoshop Search Media Marketing Google Analytics UI/UX Design
End to End Media Campaign Executions
Google Ads Research & Strategy
Customer Service Addressable Activation
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My Journey
Expected Dec 2021
George Brown College
Post-Graduate Diploma in Digital Media Marketing
Gaining thorough working knowledge in the digital space through this intensive and hands-on program, taught by industry's t professionals.
Sep 2020 - Jan 2021
Pro Marketer, Toronto
Marketing and Social Media Coordinator, Internship
Gaining thorough working knowledge in the digital space through this intensive and hands-on program, taught by top industry professionals.
Expected Dec 2021
George Brown College
Post-Graduate Diploma in Digital Media Marketing
Gaining thorough working knowledge in the digital space through this intensive and hands-on program, taught by industry's t professionals.
Sep 2020 - Jan 2021
Pro Marketer, Toronto
Marketing and Social Media Coordinator, Internship
Under the mentorship of Mr. Arun Kirupa, I have become extremely proficient with the process of content creation, creating a marketing plan, and social media marketing. I also got hands-on experience in Client Se.rvicing and Bussiness Development.
Jan 2020 - Dec 2020
Humber College
Post-Graduate Diploma in Marketing Management
Successfully completed this diploma, with Honors. In this program, I worked on developing a strong foundation in the field of marketing.
Expected Dec 2021
George Brown College
Post-Graduate Diploma in Digital Media Marketing
Gaining thorough working knowledge in the digital space through this intensive and hands-on program, taught by industry's t professionals.
Sep 2020 - Jan 2021
Pro Marketer, Toronto
Marketing and Social Media Coordinator, Internship
Under the mentorship of Mr. Arun Kirupa, I have become extremely proficient with the process of content creation, creating a marketing plan, and social media marketing. I also got hands-on experience in Client Se.rvicing and Bussiness Development.
Jan 2020 - Dec 2020
Humber College
Post-Graduate Diploma in Marketing Management
Successfully completed this diploma, with Honors. In this program, I worked on developing a strong foundation in the field of marketing.
April 2024 - Present
Initiative, Toronto
Senior Communications Designer
I lead media planning and buying for high-profile campaigns, ensuring strategic alignment and measurable impact. Using data insights, I optimize media plans and reporting processes, manage client relationships, negotiate with media partners, and mentor junior talent to enhance performance.
Aug 2023 - April 2024
Initiative, Toronto
Communications Designer
I managed media planning and buying to align with client goals. I led performance reporting and post-campaign analyses for optimization. Supporting the Director, I contributed to strategic research and handled trafficking and QA of assets. I maintained media buys in Prisma, organized blocking charts, and kept clients informed while fostering strong relationships.
Jan 2023 - Aug 2023
Initiative, Toronto
Associate, Digital Activation
I managed over 35 campaigns with a total budget of over $10 million, consistently surpassing KPIs through strategic planning and optimization. Skilled in various DSP and ad platforms, I improved CPAs by approximately 30%. I conducted market research to inform long-term programmatic strategies and oversaw pixel implementation for effective tracking. Additionally, I built strong vendor relationships to secure premium inventory and enhanced operational efficiency through process improvements.
Jan 2022 - Jan 2023
Initiative, Toronto
Junior Associate, Digital Activation
I executed B2B lead generation ads, achieving a 2% conversion rate, and led an awareness campaign that increased Instagram followers by 400%. I strategized and managed hyper-local paid social campaigns, driving a ~14% increase in in-store traffic. Additionally, I handled social media, projects, and client servicing for multiple clients while collaborating cross-functionally on video production, social content, and UI/UX design for apps and websites.
Jan 2021 - Sep 2021
George Brown College
Post-Graduate Diploma in Digital Media Marketing
Gaining thorough working knowledge in the digital space through this intensive and hands-on program, taught by industry professionals.
Sep 2020 - Jan 2021
Pro Marketer, Toronto
Marketing and Social Media Coordinator, Internship
Under the mentorship of Mr. Arun Kirupa, I have become extremely proficient with the process of content creation, creating a marketing plan, and social media marketing. I also got hands-on experience in Client Servicing and Bussiness Development.
Jan 2020 - Dec 2020
Humber College
Post-Graduate Diploma in Marketing Management
Successfully completed this diploma, with Honors. In this program, I worked on developing a strong foundation in the field of marketing.
Aug 2020 - April 2022
HomeSense, TJX Canada
Part-Time Store Associate
Working in a retail environment as a sales associate and cashier, interacting with customers first-hand, trying to understand their buying behavior, consumption habits, and preferences. This will help me formulate marketing plans in the future, .
Feb 2020 -Sep 2020
Freshii, Toronto
Team Member
Working at ground level to better understand the Canadian work culture. Gained expertise in managing a QSR from open to close.
May 2019 - Dec 2019
Bo & Mitchi
Executive, Social Media & Strategy
I gained immense knowledge and skills from working at this full-service digital agency. I was responsible for providing customer service, helped in business development, executed SMO and SMM strategies for 4 companies, managed and directed video productions, participated in UI/UX design for apps and websites, and lots more.
May 2019
Bachelors Degree Completed
Management Studies, Major In finance
Earned my degree with an overall A+ score. During the program not only did I learn valuable theoretical skills but also gained invaluable vocational skills. I was chosen as the President of our college festival and was responsible for its execution and leading a team of 63 people
Apr 2018 - Jun 2018
Satco Capital Markets Ltd.
Fundamental and Technical Analyst, Intern
Conducted fundamental analysis and technical analysis to give buy/sell recommendations of stocks to our clients. Also assisted the mutual fund and insurance department with administrative work. .
May 2017 - July 2017
Fortuna PR
Business Administrative Intern
Responsible for completing all administrative work along with conducting market research to ensure the company takes proactive steps to improve the PR of our clients..
Sep 2021 - Jan 2022
Pinch Social, Toronto
Social Media Coordinator, Internship
Under the mentorship of Elle Bulger, I have gained an in-depth understanding of all things social. During this internship, I have learned how to plan and implement growth strategies for all social channels and further improved my content creation skills.
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