Vetro Power is an exciting start-up on a mission revolutionize the market with an incredible nanotechnology-based spray that transforms surfaces into superhydrophobic, water-resistant wonders!
As the Project Manager and Social Media Strategist, I was thrilled to take on the challenge of creating a whole new market for this groundbreaking product, targeting, apparel, furniture, and automobiles.
Our ambitious goals were to build an unforgettable brand, ignite brand awareness, and skyrocket our Instagram followers by 200% in just months, all while navigating a tight budget and limited resources. Thanks to our dynamic blend of paid and organic social strategies, we achieved a fantastic increase in our followers!
Portfolio
Nothing But Chicken is a specialty food store franchise focused solely on chicken, with over 25 branches in Mumbai.
As the Social Media Strategist, my goal was to organic reach on Instagram and Facebook, while also managing paid ads for promoting discounts. Despite limited resources, including time with a graphic designer and a minimal budget, we conducted A/B to identify effective content and paid media strategies.
As a result, the brand's Instagram followers grew by approximately 200%, engagement rose by 21%, and store foot traffic increased by around 14% during paid promotions.
Streo was an American app that enabled artists worldwide to monetize their events through live streaming.
Only premium subscribers could access these live streams. As the Project Manager, I maintained client communication, managed deliverables, ensured deadlines were, and created an app demo on InVision while also leading the UX design.
After extensive brainstorming, we delivered all app screens to developers in 32 days. The app's mass launch was cancelled due to COVID-19.
Pow Wow! was a project that the team of Nothing But Chicken was undertaking. The idea was to give a very typical Indian snack a western twist. Sadly the project never saw the light of day due to finances. However, I did work on this brand before it was squashed.
As the project manager and branding strategist for the launch of this brand, I worked with our in-house graphic designer to create a bunch of logo options and menu options.
The logos presented here are the final designs that were chosen by the client.
We also created some mock-ups for the Menu. We were going to begin designing their packaging but the project was abandoned by the client before that.
However, since I am big a foodie I had great fun working on this one
